Kia MotorsAugmented Reality Mobile App
While at Fisher, I worked with the marketing team to create a digital campaign for Kia Motors, to help increase consumer awareness of the brand in ways no other brand was doing. Leveraging existing media buys - direct mail, print ads, web banners and promotions we created an augmented reality mobile app to increase engagement and collect leads.
Client - Kia Motors Role - Concepting, wireframes, design Agency - Fisher Project - Digital Campaign
Augmented Reality Mobile App
The augmented reality game
1700 downloads a month
and 6,823 shots in the first month
The activation of the app let to 1700 downloads and 6,823 shots in the first month. The data collected from game sign-ups returned emails, ages and geo-locations from participants that login to play via Facebook. To further engage users, the campaign activated monthly contests to gain new downloads and encourage Facebook log-in.
For event activation cars were wrapped with hood graphics. The hood graphic was keyed into the app, to allow guests at the event to play the game off the hood of the car.