In May of 2008 Bennett & Hastings, was looking to revamp their website and increasing their marketing on published books. In the process Celeste Bennett and George Hastings decided that rebranding Bennett & Hastings might be a good idea as well.

Working with Geoff Gray a new brand for Bennett & Hastings was developed. The new brand was to encompass their publishing as well as distribution and sales of their books. The new brand was planned to resemble large publishers and to provide Bennett & Hastings with either an abstract or abbrivation type mark. In doing so Geoff Gray and myself created a timeless brand, giving Bennett & Hastings a brand they could be proud of.

Included in the rebranding was a new logo, style guide for mark placement on books and other publishing material, business system and ecomerce website.